Detail Page

Curriculum

Business

Currently 24% of college students select business as a major field of study.  Therefore, the introduction of business courses in a  college preparatory high school can serve a vital role in a student's survey of future options.  The Business Department consists of four courses which aim to familiarize the students with business topics and thereby assist the students in making important career decisions.

  • Personal Finance - 479

    The course is designed to help students gain the fundamental knowledge necessary to manage personal finances throughout the remainder of life. Course concepts will include personal financial decision making, and sound budgetary habits.

  • Business Management - 481

    This course introduces business as a vital part of our society through discussions of both the external environment of business and the internal management of the business enterprise.

  • Accounting - 483

    An excellent background course for all students. Accounting can be taken for keeping personal records, for understanding the language of business, and for orientation to advanced study in business administration.

  • Comp App/Present Skills I - 490

    This course is designed to concentrate on developing keyboarding skills. Using the touch method, students will develop speed and accuracy on the alphabetic keys and learn basic word processing.

  • Integrated Marketing Communications - 488

    This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." Students will learn the basic fundamentals of IMC including marketing vocabulary, IMC channels and how to drive audience engagement through a successful IMC Plan using the Calvert Hall Athletics Department as its client. 
     
     Prerequisite: None

Faculty

  • Photo of Danielle Hladky
    Danielle Hladky
    Director, Communications & Marketing
    Read Bio
  • Photo of Brian Rowe
    Brian Rowe
    Assistant Athletic Director - Operations
8102 La Salle Rd 
Baltimore, MD 21286-8022 
(410) 825-4266